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Introduction
To keep up with the changing retailing landscape and needs of the Samoan communities around the world, I.H. Carruthers (Eveni Carruthers) has set up eCarruthers.com as its online outreach centered around its shop facilities and personnel in Apia and Salelologa in Samoa. – eCarruthers.com has been designed and managed to make it easier for any Samoan to keep up with their family and traditional ceremonial obligations regardless of where they reside around the world. By facilitating the online purchase of products and services, eCarruthers.com will allow the overseas Samoan communities to have more direct control and management of help sent to the families in Samoa. eCarruthers.com also allows the Samoan communities and visitors to order from their homeland their favourite products and services be it coconut jewelry or coconut cream A lot of resources have been invested in the state of the art online ecommerce software and services of the top online payments security through DPS,so that the eCarruthers.com site can be a reliable and trusted online place for the Samoan commnunities and friends. I.H. Carruthers has become one of the oldest and experienced merchants in Samoa having made the journey for the last 80 years. eCarruthers.com is seen as the trading platform for I.H. Carruthers for the next 80 years.
History
The launching of eCarruthers.com in 2006 marked another step in the journey of I.H.Carruthers Ltd as an established merchant in Samoa since it was first started 80 years ago by Irving “Eveni” Carruthers of Vailima. Irving Carruthers was the son of Richard Irving Hetherington Carruthers, a Scotsman from Melbourne who first came to Samoa as a lawyer for Robert Louis Stevenson in the 1890s. First established as a cocoa and copra merchant in 1925, I.H.Carruthers set up a network of trading stations which were serviced by inter-island schooners throughout Samoa and neighbouring islands. During the 1950s to the early 1970s I.H Carruthers had practically a trading station in every village in Upolu, Manono and Savaii. The decline in the cocoa and copra industry scaled back I.H. Carruthers commodity trading activities to Apia and Salelologa and focused on retailing of goods and services for the villages.
Keeping Up With Customers
I.H. Carruthers has widened its instore stock range while concentrating on the quality standards for drapery, interior decor, furnishing, homeware, kitchenware,uniforms, haberdashery and clothing. To widen its reach, a network of merchant affiliates has been set up to enable supply of food and other perishable items. I.H. Carruthers now has its customer focus on Samoans not only in Samoa but also around the globe. In 2010 the sports division of I.H.Carruthers is being rebranded as eSport. Prior to May 2010, the sports division was known as Nike ACS at the I.H.Carruthers Building facing Convent Street for Nike products and Sportsworld at the Lotemau Centre (next door to the Air NZ main office) for PUMA products
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